Browsing by Author Passera, M.
Showing results 1 to 1 of 1
Title | Author(s) | Issue date |
---|---|---|
Consumer Evaluation of Cobrands: The Role of Brand Positioning Strategies | Singh, J.; Kalafatis, S.; Blankson, C.; Passera, M.; Καλαφάτης, Σ | 26-May-2016 |