Ο κλάδος των απορρυπαντικών στην Ελλάδα

Abstract

The project discusses, research industry the detergent in Greece, the study of Greek companies and their efforts to claim a share of the market and the domestic market coverage exploration and export activities of Greek companies. Initially, presented general information regardind the indrusty data concerning the detergent industry, such as: their historical development, the products of the detergent industry, environmental protection and the institutional framework. Afterward, an analysis of the detergents industry in Greece and presented the Greek household detergent companies. Then, referring to marketing and promotion of household detergent and finally, the conclusions which emerged from research.