Ο ρόλος του marketing στην online διαφήμιση και τα social media όσον αφορά την καταναλωτική συμπεριφορά

Abstract

The purpose of this study is to present the online marketing and how it affects businesses and consumers through online advertising and social media today. Initially, talk about the online marketing and the internet marketing classes, effective advertising conditions on the internet, consumer satisfaction, enforcement purposes of promotion, because the Internet and the forms of advertising online.Then a historical overview of online advertising is carried out, talk about the social media and consumer attitudes investigated in e-marketing.