Κατανάλωση αλκοολούχων ποτών πριν και μετά την κρίση : η περίπτωση του ουίσκι στην Ελλάδα

Abstract

The purpose of the project is to investigate the sizes of whiskey in Greece, and the determinants that shape demand, in order to investigate the change in the sizes of the particular drink, based on changes made to the Greek economy after the outbreak of the economic crisis. Initially, there is a presentation of the alcoholic beverages market and in particular of whiskey on the basis of current economic developments in Greece.Afterward he studied the marketing of the product, analyzing the impact of the economic crisis on the demand of whiskey and then the position of Greek beverages given in connection with the whiskey and the way is investigated in which the Greek drinks can replace the whiskey tastes both Greek and foreign consumers. Finally, given the conclusions which emerged through the study.