Μελέτη του βαθμού χρήσης των social media από τις εταιρείες στα πλαίσια του μάρκετινγκ και μέτρηση της ανταπόκρισης των καταναλωτών στις ενέργειες των εταιρειών μέσω των social media

Abstract

The purpose of this study is to determine whether social media (social media) and in particular as Facebook, helping to promote, develop and improve companies. In particular, they studied the degree of use of social media by companies and consumer response. Analyzed, marketing through internet and displayed social networking pages. Finally, place, survey questionnaire answered by companies that maintain Facebook page plus an Analysis Content study (Content Analysis), to record some data concerning the publications of the companies in their pages on Facebook and consumer reactions they.