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Thesis on "Business Plan of Sports Marketing at the 7th Elementary School of Stavroupolis, Western Thessaloniki" is the diploma thesis of postgraduate student Spanou Konstantinia. The purpose of this paper is to create a marketing plan for a sports center based in the premises of the 7th Elementary School of Stavroupolis, Thessaloniki. In the first part of the thesis, concepts and terminologies such as Marketing, Sports Marketing, their development over the years, the role of technology in it, sponsorships, the sporting product and its peculiarities as a good or service are defined and analyzed. Reference is also made to the place of Marketing in the Greek State School, the legislation surrounding it and the sponsorship in schools, as well as the teachers' concerns about the use of marketing techniques. Then, a review of business plans, drawn up by various companies, sports organizations, or private gyms, is made to better promote their sporting products. What comes next is the research methodology, the research of attitudes and behaviors of prospective clients, to find preferences of the respondents towards sports and consequently the product, which is our own sports center, as well as the intent to enroll in it, and in the last part the analysis of the research takes place. The second part of the thesis is covered entirely by the Marketing Plan, which analyzes the identity of the School-Sports Center, the philosophy of its operation, the SWOT analysis, the product, its competitive environment, the consumer profile, the pricing policy, as well as the strategies and instruments that will be used for its wide dissemination and advertising to the public. Finally, conclusions and suggestions are provided.