Marketing Strategies and Tactic for IKEA House Market S.A. (Bachelor thesis)
Lamprianidis, Konstantinos
At the chapters coming we will analyze IKEA’s marketing strategy and planning as well as its environment and its history.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Λογιστικής και Χρηματοοικονομικής |
| Keywords: | Marketing strategies;IKEA House Market;Products and Services;Corporate Structure;IKEA Social Initiative |
| Description: | At the chapters coming we will analyze IKEA’s marketing strategy and planning as well as its environment and its history. |
| URI: | http://195.251.240.227/jspui/handle/123456789/11404 |
| Item type: | bachelorThesis |
| General Description / Additional Comments: | πτυχιακή |
| Submission Date: | 2020-02-10T12:46:35Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Λογιστικής και Χρηματοοικονομικής |
| Publication date: | 2015-05-22 |
| Bibliographic citation: | "Λαμπριανίδης Κωνσταντίνος", "Marketing Strategies and Tactics for IKEA House Market S.A.", "Σχολή Διοίκησης και Οικονομίας/ Τμήμα Λογιστικής και Χρηματοοικονομικής", "Α.Τ.Ε.Ι.Θ.", "2015" |
| Abstract: | At the chapters coming we will analyze IKEA’s marketing strategy and planning as well as its environment and its history. |
| Table of contents: | Introduction 1 IKEA’s History 5 Store Design 7 i. Layout 7 ii. Food Markets 8 iii. Smaland 9 Products and Services 10 i. Furniture 10 ii. House and Flats 11 iii. Manufacturing 11 iv. Product names 12 v. Catalogue 13 vi. IKEA Family Loyalty Card 14 Corporate Structure 15 i. Profits 15 ii. Control by Kamprad 16 iii. Charitable giving 17 IKEA Social Initiative 18 Environmental Performance 19 Advertising 21 i. Achievements 21 ii. IKEA’s presence on social media and its Media Tactics 22 Conclusion 25 References 27 |
| Advisor name: | Giouris, Theodoros |
| Examining committee: | Giouris, Theodoros |
| Publishing department/division: | Σχολή Διοίκησης και Οικονομίας/ Τμήμα Λογιστικής και Χρηματοοικονομικής |
| Publishing institution: | teithe |
| Number of pages: | 27 σ. |
| Appears in Collections: | Πτυχιακές Εργασίες |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Lamprianidis Konstantinos.docx | πτυχιακή | 472.58 kB | Microsoft Word XML | View/Open |
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