Παράγοντες επηρεασμού της συμπεριφοράς του καταναλωτή στην ηλεκτρονική τραπεζική: (Bachelor thesis)
Αδαλοζίδης, Νικόλαος/ Καραμερτζάνης, Γεώργιος
In this paper we are concerned with mobile banking. A research with a sample
of 60 people who use mobile banking has been conducted. We are going to analyze
the use of e-banking as it has been up until now and we are going to explore the
degree to which users are able to use mobile banking, the extent to which they are
trained to use it, the level of their satisfaction with the application and the ways that
they respond to possible problems of the system. Finally, we draw conclusions in
relation to the issues mentioned above
| Alternative title / Subtitle: | The factors influencing actors influencing of consumer behavior in e-banking |
| Institution and School/Department of submitter: | Τμήμα Εμπορίας και Διαφήμισης |
| Keywords: | ηλεκτρονική τραπεζική;συμπεριφορά καταναλωτή;κινητά τηλέφωνα;έρευνα;e-banking;εφαρμογές κινητών |
| Description: | Πτυχιακή εργασία--ΣΔΟ-Τμήμα Εμπορίας και Διαφήμισης, 2018—9852 |
| URI: | http://195.251.240.227/jspui/handle/123456789/11608 |
| Appears in Collections: | (πρωην) Τμήμα Εμπορίας & Διαφήμισης |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Adalozidis_Karamertzanis.pdf | 5.28 MB | Adobe PDF | View/Open |
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