Marketing of a Shopping Mall:A linguistic approach (Bachelor thesis)
Μάνου, Γεωργία
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Μάνου, Γεωργία | el |
| dc.date.accessioned | 2020-04-17T17:10:38Z | - |
| dc.date.available | 2020-04-17T17:10:38Z | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/11704 | - |
| dc.description | Πτυχιακή εργασία--ΣΔΟ-Τμήμα Λογιστικής & Χρηματοοικονομικής,2018--αα10275 | el |
| dc.rights | Default License | - |
| dc.subject | marketing | en |
| dc.subject | entertainment | en |
| dc.subject | events | en |
| dc.subject | tenants | en |
| dc.subject | footfall | en |
| dc.subject.lcsh | Εμπορικά κέντρα-Ελλάδα-Θεσσαλονίκη | el |
| dc.subject.lcsh | Προϋπολογισμός | el |
| dc.title | Marketing of a Shopping Mall:A linguistic approach | en |
| heal.type | bachelorThesis | - |
| heal.type.en | Bachelor thesis | en |
| heal.generalDescription | Πτυχιακή εργασία | el |
| heal.identifier.secondary | 10275 | - |
| heal.language | en | - |
| heal.access | account | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Λογιστικής και Χρηματοοικονομικής | el |
| heal.publicationDate | 2018-10-24 | - |
| heal.bibliographicCitation | Μάνου, Γ.(2018).Marketing of a Shopping Mall:A linguistic approach(Πτυχιακή εργασία).Αλξένδρειο ΤΕΙ,Θεσσαλονίκη. | el |
| heal.abstract | The task is “marketing a shopping mall”. The purpose of this analysis is to investigate the importance of a commercial center being displayed and creating a complete entertainment experience for the whole family and for all tastes. This paper work is divided into four parts. In the first part there is information about One Salonica shopping center, which marketing service will be thoroughly analyzed. Also, information about the location, facilities, services and the shopping center's catchment area are reported. In the second part, it is presented in detail the marketing of the previous year with events that concern visitors regardless of age. The second and third parts analyze the marketing budget and the overall footfall of the past year. | en |
| heal.advisorName | Γκιούρης, Θεόδωρος | el |
| heal.committeeMemberName | Γκιούρης, Θεόδωρος | el |
| heal.academicPublisher | Σχολή Διοίκησης και Οικονομίας. Τμήμα Λογιστικής & Χρηματοοικονομικής | el |
| heal.academicPublisherID | teithe | - |
| heal.numberOfPages | 29σ. | - |
| heal.fullTextAvailability | true | - |
| heal.type.el | Προπτυχιακή/Διπλωματική εργασία | el |
| Appears in Collections: | Πτυχιακές Εργασίες | |
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