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The aim of this dissertation is the study of sports marketing and in particular the promotion tools that contribute to the development of sports clubs. In a country where economic turmoil is constantly rising, many sports industries use promotional tools for their smooth operation and growth. In order to better understand and secure the current situation, research was conducted to explore the attitudes and preferences of sports clubs regarding the promotional tools they use. In particular, the dissertation is originally based on secondary sources, which were researched for the purpose of realizing the subject and then conducted primary research to obtain and collect the data. Firstly, the general elements of marketing, such as evolution, concept, benefits, functions, environment, and marketing mix, are presented. Then there is a reference to the concept and evolution of sport and its impact on the economy and the people. It then defines the sport industry, its relation with the consumer behavior, its organizational structure and its environment. Statistics and definitions establish this section with Greek and international bibliography. Then follows the sport marketing, features and assets that surround it, as well as promotional tools that contribute to the sporting industry, such as sponsorship, public relations, advertising and personal sales. Also after the secondary research we come to the point of the methodology in which we present qualitative and quantitative research and define the aims and objectives of this dissertation. It substantiates the basic steps of collecting the data in order to achieve and complete the research. These steps include selecting an appropriate research plan, method of collecting information, measuring methods, sample selection - data collection, questionnaire creation and data analysis. Finally, through the data collection and processing programs, a complete diagrammatic analysis of the results of the survey is produced to ensure that the results are accurate and reliable. This diploma ends with the main findings of the research, which lead to a series of proposals to the agencies and the limitations of the research.