Studying Customers’ Satisfaction with Light Food Products. A Social Network : Based Survey in Greece (Conference presentation)
Kakkos, Ν./ Boranda, Μ./ Sdrolias, L./ Κάκκος, Ν./ Σδρόλιας, Λ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kakkos, Ν. | en |
| dc.contributor.author | Boranda, Μ. | en |
| dc.contributor.author | Sdrolias, L. | en |
| dc.contributor.other | Κάκκος, Ν. | el |
| dc.contributor.other | Σδρόλιας, Λ. | el |
| dc.date.accessioned | 2016-05-19T13:55:37Z | - |
| dc.date.available | 2016-05-19T13:55:37Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1177 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | el |
| dc.format.extent | 600Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
| dc.rights | This item is probably protected by Copyright Legislation | en |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | en |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | en |
| dc.subject | Light food products | en |
| dc.subject | Social networks | en |
| dc.subject | Customer satisfaction surveys | en |
| dc.subject | On-line surveys | en |
| dc.subject | Perceived value | en |
| dc.subject | en | |
| dc.subject | Υγιεινά προϊόντα διατροφής | el |
| dc.subject | Κοινωνικά δίκτυα | el |
| dc.subject | Έρευνες ικανοποίησης πελατών | el |
| dc.subject | Ηλεκτρονικές έρευνες | el |
| dc.subject | Αντιληπτή αξία | el |
| dc.title | Studying Customers’ Satisfaction with Light Food Products. A Social Network : Based Survey in Greece | - |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-19T13:56:37Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Kakkos, N., Boranda, M. & Sdrolias, L. 2012, 'Studying Customers’ Satisfaction with Light Food Products. A Social Network Based Survey in Greece', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 9-18. | en |
| heal.abstract | This empirical study looks into the growing trend of light food products and investigates the drivers of customer satisfaction with the former type of products. While customer satisfaction has been extensively studied in the literature by employing conventional surveys, this study takes advantage of the social networks’ phenomenal growth to determine empirically the link between customers’ satisfaction and its drivers. Evidence was generated on-line from a sample of 210 respondents drawn among Greek users of the most popular social network, namely Facebook. By doing so, this paper explores the potentials of social networks in customer satisfaction surveysandon-line market data collection. Besides the methodological contribution of the study, the findings suggest that customer satisfaction is not necessarily driven by the social/psychological value of a given light product purchased; instead, it is the perceived product quality, the value for money and the likely time/effort benefits associated with a purchase, that matter most. The findings facilitate managerialunderstanding of the consumers’perspective and help firms become more competitive by placing greateremphasis on utilitarian (rather than social/psychological)values consumers seem to focus on,in this market. | - |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kakkos_Boranda_Sdrolias_Studying_Costumers.pdf | 599.65 kB | Adobe PDF | View/Open |
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