Segmentation of Bulgarian Consumer Market in Times of Economic Crisis : An Empirical Study (Conference presentation)
Katrandjiev, H./ Naydenova, E.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Katrandjiev, H. | - |
| dc.contributor.author | Naydenova, E. | - |
| dc.date.accessioned | 2016-05-19T14:46:38Z | - |
| dc.date.available | 2016-05-19T14:46:38Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1178 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | el |
| dc.format.extent | 513Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | el |
| dc.rights | This item is probably protected by Copyright Legislation | en |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | en |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | en |
| dc.subject | Consumer behaviour | en |
| dc.subject | Economic crisis | en |
| dc.subject | Market segmentation | en |
| dc.subject | Cluster analysis | en |
| dc.subject | Οικονομική κρίση | el |
| dc.title | Segmentation of Bulgarian Consumer Market in Times of Economic Crisis : An Empirical Study | - |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-19T14:47:38Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Katrandjiev, H. & Naydenova, E., 2012, 'Segmentation of Bulgarian Consumer Market in Times of Economic Crisis: An Empirical Study', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 19-23. | en |
| heal.abstract | The paper presents the results from a survey-based market research of Bulgarian households. The authors develop market segmentation from the point of view of consumer behavior changes in times of economic crisis. Four segments (clusters) are discovered and analyzed. The similarities/dissimilarities between clusters are presented by the technique of Multidimensional scaling (MDS). | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kaatrandjiev_Naydenova_Segmentation_of_Consumer_Market_in.pdf | 512.8 kB | Adobe PDF | View/Open |
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