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Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | 318 |
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Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | 1 | 2 | 7 | 2 | 8 | 3 | 2 |
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Christofi_Vrontis_Leonidou_Cause-Related_Marketing_Success_and_Product.pdf | 28 |
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