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| Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | 379 |
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| Cause-Related Marketing Success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | 1 | 23 | 0 | 0 | 0 | 0 | 0 |
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| Christofi_Vrontis_Leonidou_Cause-Related_Marketing_Success_and_Product.pdf | 32 |
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