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Consumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition Claims (Conference presentation)

Yagci, M. İ./ Sahin, A./ Atilgan, K. O.

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DC FieldValueLanguage
dc.contributor.authorYagci, M. İ.en
dc.contributor.authorSahin, A.en
dc.contributor.authorAtilgan, K. O.en
dc.date.accessioned2016-05-26T12:58:56Z-
dc.date.available2016-05-26T12:58:56Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1195-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent483Kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectNutrition claimen
dc.subjectConsumer attitudesen
dc.subjectHealthy food productsen
dc.subjectΘρεπτικές απαιτήσειςel
dc.subjectΣυμπεριφορά καταναλωτήel
dc.subjectΥγιεινά προϊόντα διατροφήςel
dc.titleConsumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition Claimsen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-26T12:59:56Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationYagci, M. İ.,Sahin, A. & Atilgan, K. O., 2012, 'Consumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition Claims', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 81-86.en
heal.abstractNowadays, consumers are exposed to a number of health related messages motivating them to eat healthy. Therefore, consumers are likely to be confused by conflicting messages in the marketplace and be interested in searching for understandable, usable, and credible information. This study investigates the possible effects of health consciousness, health as a value, trust in nutritional claims, and subjective nutritional knowledge on intention to buy healthy food products along with consumer attitudes towards food products containing nutrition claims serving as a mediator variable. Data were gathered from 308 consumers via face-to-face interviews in Mersin, Turkey. To understand the mediating effects of nutrition claims, two alternative models were suggested. The results of the study revealed that attitude towards food products containing nutrition claims has a significant mediating role on the effects of health consciousness, trust in nutritional claims, and subjective nutritional knowledge on intention to buy. The study concludes with a discussion about theoretical and practical implications.en
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.publisherBucks New Universityen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greeceen
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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