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| Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes | 356 |
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| October 2024 | November 2024 | December 2024 | January 2025 | February 2025 | March 2025 | April 2025 | |
|---|---|---|---|---|---|---|---|
| Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes | 8 | 5 | 4 | 0 | 0 | 2 | 10 |
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| Singh_Kalafatis_McGill_Business-to-Business_Brand_Extension_into_Consumer.pdf | 41 |
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