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| Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes | 339 |
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| May 2024 | June 2024 | July 2024 | August 2024 | September 2024 | October 2024 | November 2024 | |
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| Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes | 5 | 1 | 1 | 2 | 3 | 8 | 4 |
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| Singh_Kalafatis_McGill_Business-to-Business_Brand_Extension_into_Consumer.pdf | 40 |
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