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Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes    393

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January 2025    February 2025    March 2025    April 2025    May 2025    June 2025    July 2025   
Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes    0 0 2 11 2 34 0

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Singh_Kalafatis_McGill_Business-to-Business_Brand_Extension_into_Consumer.pdf 41

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