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| Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes | 405 |
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| Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes | 0 | 1 | 0 | 2 | 0 | 5 | 0 |
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| Singh_Kalafatis_McGill_Business-to-Business_Brand_Extension_into_Consumer.pdf | 46 |
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