Consumers’ Patronage Intentions in Discount Retailing (Conference presentation)
Akturan, U.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Akturan, U. | en |
| dc.date.accessioned | 2016-05-26T15:46:27Z | - |
| dc.date.available | 2016-05-26T15:46:27Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1198 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 491Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Discount stores | en |
| dc.subject | Patronage intentions | en |
| dc.subject | Retailing | en |
| dc.subject | Εκπτωτικά καταστήματα | el |
| dc.subject | Προστασία αιγίδας | el |
| dc.subject | Εμπόριο λιανικής | el |
| dc.title | Consumers’ Patronage Intentions in Discount Retailing | el |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-26T15:47:27Z | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Akturan, U., 2012, 'Consumers’ Patronage Intentions in Discount Retailing', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 137-141. | en |
| heal.abstract | Retail patronage has been studied throughout various studies in the marketing literature. However, there are a few studies concerning the consumers’ patronage intentions in discount retailing. This study examines how consumer characteristics, convenience, satisfaction and attitude affect discount store patronage intention. In the study data is collected from 600 consumers by face to face interviews and the hypothesis are tested by SEM. As a result, it was found that the discount store patronage intention is affected by price consciousness, sale proneness, attitude and satisfaction but not influenced by value consciousness and convenience. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Akturan_Consumers’_Patronage_Intentions_in_Discount.pdf | 490.76 kB | Adobe PDF | View/Open |
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