The Use of ARIMA Model Approach in Marketing – Application to Sales Forecasting (Conference presentation)
Juznik Rotar, L.
Sales forecasting is becoming more important in everyday businesses. Good forecasting models can increase
efficiency of businesses, they are saving money on excess inventory, increase profit and serve its customers better. Sales
forecasting is a crucial part of the financial planning of a business. This paper presents a forecasting technique to model
quarterly sales of a departmental store using well known ARIMA model to analyze and forecast time series.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Forecasting;ARIMA model;Sales;Πρόβλεψη;Mοντέλο ΑΡΙΜΑ;Εκπώσεις |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1199 |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing Bucks New University |
| Item type: | conferenceItem |
| Submission Date: | 2016-05-26T16:18:37Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Publication date: | 2012-06 |
| Bibliographic citation: | Juznik Rotar, L., 2012, 'The Use of ARIMA Model Approach in Marketing – Application to Sales Forecasting', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 128-132. |
| Abstract: | Sales forecasting is becoming more important in everyday businesses. Good forecasting models can increase efficiency of businesses, they are saving money on excess inventory, increase profit and serve its customers better. Sales forecasting is a crucial part of the financial planning of a business. This paper presents a forecasting technique to model quarterly sales of a departmental store using well known ARIMA model to analyze and forecast time series. |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing Bucks New University |
| Conference name: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Type of the conference item: | full paper |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Juznik_The_Use_of_ARIMA_Model.pdf | 550.92 kB | Adobe PDF | View/Open |
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