Methodical Aspects of Researching Issues in Retail Marketing (Conference presentation)
Petrova, D.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Petrova, D. | en |
| dc.date.accessioned | 2016-05-26T16:56:31Z | - |
| dc.date.available | 2016-05-26T16:56:31Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1201 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 454Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Retail marketing | en |
| dc.subject | Trade offer | en |
| dc.subject | Observation | en |
| dc.subject | Experiment | en |
| dc.subject | Merchandising | en |
| dc.subject | Εμπόριο λιανικής | el |
| dc.subject | Εμπορική προσφορά | el |
| dc.subject | Παρατήρηση | el |
| dc.subject | Πείραμα | en |
| dc.title | Methodical Aspects of Researching Issues in Retail Marketing | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-26T16:57:31Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | -Petrova, D., 2012, 'Methodical Aspects of Researching Issues in Retail Marketing', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 137-142. | en |
| heal.abstract | In modern conditions retailing is one of the most dynamically developing sectors of economy. The factors favoring this development are: newly emerging markets, more sophisticated technologies, new trade formats, foreign investments. Merchants play the role of a linking element between producers and end users which leads to overcoming a number of discrepancies in terms of: range, quality, place, time and ownership. In order to stay competitive retailers should not only offer goods and services, they should also offer the appropriate products, create adequate envrionment that stimulates purchasing, as well as work out marketing which is to increase the number of visitors and buyers in outlets and increase the average value of a purchase. Together with the issue of locating outlets, retailers face problem solving concerning the formation of product range, laying out racks in retail rooms, displaying goods, additional slaes points, specific merchandising decisions and informational insurance of the purchase. With the help of various research marketing methods retailers gather the necessary information on consumer preferences, visitors’ behavior, as well as information about the way a particular experiment affects an outlet’s performance. On the gorunds of the data received one can make changes in the spacial positioning of outlets, the range offered, marketing offering, forms of servicing and methods of payment. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Petrova_Methodical_Aspects_of_Researching_Issues.pdf | 454.99 kB | Adobe PDF | View/Open |
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