Family Firms: Going Global Through a Digital Entry Mode (Conference presentation)
Plakoyiannaki, E./ Kampouri, A./ Stavraki, G./ Kotzaivazoglou, I./ Κοτζαιβαζόγλου, Ι./ Πλακογιαννάκη, Ε./ Καμπούρη, Α./ Σταυράκη, Γ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Plakoyiannaki, E. | en |
| dc.contributor.author | Kampouri, A. | en |
| dc.contributor.author | Stavraki, G. | en |
| dc.contributor.author | Kotzaivazoglou, I. | en |
| dc.contributor.author | Κοτζαιβαζόγλου, Ι. | - |
| dc.contributor.other | Πλακογιαννάκη, Ε. | el |
| dc.contributor.other | Καμπούρη, Α. | el |
| dc.contributor.other | Σταυράκη, Γ. | el |
| dc.date.accessioned | 2016-05-30T09:51:13Z | - |
| dc.date.available | 2016-05-30T09:51:13Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1215 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | e-born global family firm | en |
| dc.subject | family firm internationalization | en |
| dc.subject | case study | en |
| dc.subject | digital entry mode | en |
| dc.subject | Διεθνοποίηση οικογενειακής επιχείρησης | el |
| dc.subject | Μελέτη περίπτωσης | el |
| dc.subject | Ψηφιοποίηση | el |
| dc.title | Family Firms: Going Global Through a Digital Entry Mode | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-30T09:52:13Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Plakoyiannaki, E.. Kampouri, A.Stavraki, G.Kotzaivazoglou, I., 2012, 'Family Firms: Going Global Through a Digital Entry Mode', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 226-231 | en |
| heal.abstract | Our study contributes to the emerging literature stream of family business internationalization. Its purpose is twofold 1) to provide empirical evidence on the facilitators and obstacles of family firm internationalization, and 2) to understand the use of different internationalization pathways and entry modes in the internationalization of family firms. In doing so, we employ a multiple case study design that draws on various sources of data and examines 8 Greek companies in the apiculture sector. Our case study evidence fleshes out the concept of the “e-born global family firm”. This firm is distinct from the traditional “born global” firm, in that it intensively uses digital media in order to internationalize from its inception. It is versatile towards identifying opportunities and heavily relies on new technologies in order to reduce information asymmetries in foreign markets. Our cases brings to the fore the existence of a different mode of internationalization that we label as the “digital entry mode”, which allowed the investigated firms to achieve a speedy entry to foreign markets and compete in geographically distant markets in a manner limited discussed in the extant literature. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Plakoyiannaki_Kampouri_Stavraki_Kotzaivazoglou_Family_Firms_Going_Global_Through.pdf | 508.86 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/1215
This item is licensed under a Creative Commons License
