Innovative Marketing Decisions for Business Success (Conference presentation)
Tonkova, E.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tonkova, E. | en |
| dc.date.accessioned | 2016-05-30T10:32:18Z | - |
| dc.date.available | 2016-05-30T10:32:18Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1216 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 373kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | innovative marketing | en |
| dc.subject | real time and creative marketing | en |
| dc.subject | Καινοτόμο μάρκετινγκ | el |
| dc.subject | Πραγματικός χρόνος και δημιουργικό μάρκετινγκ | el |
| dc.title | Innovative Marketing Decisions for Business Success | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-30T10:33:18Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Tonkova, E., 2012, 'Innovative Marketing Decisions for Business Success', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 232-235 | en |
| heal.abstract | The development of communication and logistic technologies in recent decades has led to reduced effectiveness of traditional marketing techniques. In the conditions of online marketing, multi-channel distribution and fragile market environment, companies are directed to searching for new approaches: development of integrated platforms for marketing and promoting creativity. Marketing in real time is seen as a tool to increase efficiency, achieve conformity in capacity utilization/ distribution channels and improving the market position of companies. Flexible bidding, as part of the dynamic marketing approach, generates results that underline sustainable growth of businesses. Innovative Marketing focuses on the opportunity of influencing key relations (benefits/costs/risks) in search of a favorable change for consumers and companies. The benefits of implementing innovative marketing techniques are utilized by companies, non-governmental organizations, consumers and society as a whole | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tonkova_Innovative_Marketing_Decisions_for_Business.pdf | 372.56 kB | Adobe PDF | View/Open |
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