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The issue of value orientations and ideals appears to be one of the "eternal" problems of psychology. Personality, representing a dynamic system is in a state of continuous change and development. The system of individual’s value orientations acts as a regulator and the mechanism of such a development, defining the shape of the objectives and the loss of motive power by encouraging them to reach a new set of goals and ideals. Individual’s value orientations and ideals, like any other valued interdisciplinary research concept, are interpreted differently in the works of various authors. In several studies the concept of "value orientations of the individual" is essentially the same as the terms that characterize the moral requirement of any semantic field. Value orientations of the individual along with the attitudes govern the implementation of human needs in a variety of social situations.