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Identifying Factors of Customer Satisfaction from Smartphones: A Fuzzy Cognitive Map Approach (Conference presentation)

Gerogiannis, V. C./ Papadopoulou, S./ Papageorgiou, E. I./ Γερογιαννής, Β./ Παπαδοπούλου, Σ./ Παπαγεωργίου, Ε.

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dc.contributor.authorGerogiannis, V. C.en
dc.contributor.authorPapadopoulou, S.en
dc.contributor.authorPapageorgiou, E. I.en
dc.contributor.otherΓερογιαννής, Β.el
dc.contributor.otherΠαπαδοπούλου, Σ.el
dc.contributor.otherΠαπαγεωργίου, Ε.el
dc.date.accessioned2016-05-30T15:12:57Z-
dc.date.available2016-05-30T15:12:57Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1222-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent542kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectFuzzy Cognitive Mapsen
dc.subjectConsumer satisfaction from technologyen
dc.subjectΚαταναλωτική ικανοποίηση από την τεχνολογίαel
dc.titleIdentifying Factors of Customer Satisfaction from Smartphones: A Fuzzy Cognitive Map Approachen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-30T15:13:57Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationGerogiannis,V. C. Papadopoulou, S.Papageorgiou, E. I., 2012, 'Identifying Factors of Customer Satisfaction from Smartphones: A Fuzzy Cognitive Map Approach', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 270-276en
heal.abstractSmartphones have gained growing popularity as communication tools that provide “smart” functionalities of cellular phones and Personal Digital Assistant devices. Smartphones are becoming an integral part of users’ everyday life, since they are not just simple and friendly communication devices but also means for connecting the Internet, using various software applications as well as they provide ways for expressing the user lifestyle through a variety of modes. The purpose of this study is to investigate the factors affecting customer satisfaction from a smartphone and identify how these factors relate to each other. To achieve this objective we have applied a Fuzzy Cognitive Map approach that provided an informative qualitative model showing both positive and negative causal relationships between the factors which influence the smartphone user’s overall satisfaction.en
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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