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The Effects of Music on Customer Behaviour and Satisfaction in the Region of Larissa- The Cases of Two Coffee Bars (Conference presentation)

Mandila, M./ Gerogiannis, V./ Μανδίλα, Μ./ Γερογιάννης, Β.

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DC FieldValueLanguage
dc.contributor.authorMandila, M.en
dc.contributor.authorGerogiannis, V.en
dc.contributor.otherΜανδίλα, Μ.el
dc.contributor.otherΓερογιάννης, Β.el
dc.date.accessioned2016-05-30T15:44:45Z-
dc.date.available2016-05-30T15:44:45Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1225-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent547kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectConsumer behaviouren
dc.subjectTypes of musicen
dc.subjectSatisfactionen
dc.subjectAtmosphereen
dc.subjectCoffee baren
dc.subjectΣυμπεριφορά καταναλωτήel
dc.subjectΕίδη Μουσικήςel
dc.subjectΙκανοποίησηel
dc.subjectΑτμόσφαιραel
dc.titleThe Effects of Music on Customer Behaviour and Satisfaction in the Region of Larissa- The Cases of Two Coffee Barsen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-30T15:45:45Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationMandila, M., Gerogiannis, V. 2012, 'The Effects of Music on Customer Behaviour and Satisfaction in the Region of Larissa- The Cases of Two Coffee Bars', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 290-294en
heal.abstractExtending research by Stephanie Wilson (2003), who investigated the effects of music on perceived atmosphere and purchase intention in a restaurant, using four musical styles (jazz, popular, easy listening and classical) and no music, were played in a restaurant over two consecutive weeks, is closely related to the present study which also investigated the effects of music on customer behaviour and satisfaction. In the study of Stephanie Wilson, results indicated that different types of music had different effects on perceived atmosphere and the amount spent by the respondents. In the present study, the reasons of satisfaction were measured, showing that the different styles of music are not particularly related to the customers’ overall satisfaction. The two main factors that influence satisfaction are the gender of the respondents and the volume of the music being played. Overall, this study contributes to the development of a model that seeks to account for the relationship between music and satisfaction.en
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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