Bank Marketing and the Relationship between Banks and Customers in Greece: A Quantitative Research Approach (Conference presentation)
Nwaubani, J.C./ Kourantidou, M./ Κουραντίδου, Μ.
In this paper we carried out a quantitative research with questionnaire on Bank Marking and the relationship
between banks and customers in Greece. The aim of our research is to find out which banks in Greece are most popular and
why; which services of these banks are outstanding and what type of relationship do customers have with these banks. In
conclusion we find out that in one hand, the relationship between banks and customers is good and all interviewers visit a
bank branch at least once a month. On the other hand, not all customers are satisfied with the bank marketing hence, they
ask for better services such as continuous update of information, transaction of their accounts, interest rates, loans and
various e-banking products.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Major Banks in Greece;Quantitative Research;Clients;Gender;Formal and Informal Research;Κεντρική Τράπεζα της Ελλάδος;Ποσοτική έρευνα;Πελάτες;Γένος;Επίσημη και ανεπίσημη έρευνα |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1227 |
| Publisher: | Bucks New University Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Nwaubani_Kourantidou_Bank_Marketing_and_the_Relationship.pdf | 454.95 kB | Adobe PDF | View/Open |
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