Catering as a Marketing Tool of the Restaurant Business (Conference presentation)
Popova, D.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Popova, D. | en |
| dc.date.accessioned | 2016-05-31T13:54:04Z | - |
| dc.date.available | 2016-05-31T13:54:04Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1228 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 482Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Catering | en |
| dc.subject | Restaurant product | en |
| dc.subject | Marketing tool | en |
| dc.subject | Τροφοδοσία | el |
| dc.subject | Προιόντα εστιατορίου | el |
| dc.subject | Εργαλείο μάρκετινγκ | el |
| dc.title | Catering as a Marketing Tool of the Restaurant Business | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-05-31T13:55:04Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Popova, D., 2012, 'Catering as a Marketing Tool of the Restaurant Business', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 304-307. | en |
| heal.abstract | The catering is a development form of restaurant concept of the business, which should maintain the dynamics of the sector on the one hand, and on the other should contribute to better quality of the experience and food consumption. Catering might be an effective marketing tool of a restaurant business along with the menu, the word-of-mouth and the restaurant staff. The aim of this paper is some specific characteristics of the catering as a marketing tool to be pointed, as well as possibilities for enriching the restaurant concept of a catering enterprise to be held out (after the example of Capitol Restaurant in Varna, Bulgaria).The used approach in the paper is based on: a case study of Capitol Restaurant’s experience in catering business and an advanced discussion in Bulgarian specialized publications about problems in catering and restaurant business. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Popova_Catering_as_a_Marketing_Tool.pdf | 482.83 kB | Adobe PDF | View/Open |
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