Tourism Relationship Marketing Empowered by the Convergence of IP Multimedia Subsystem and Interactive Digital Television (Conference presentation)
Mastorakis, G./ Trihas, N./ Karditsis, I./ Kopanakis, I./ Μαστοράκης, Γ./ Τριχάς, Ν./ Καρδίτσης, Ι./ Κοπανάκης, Ι.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mastorakis, G. | en |
| dc.contributor.author | Trihas, N. | en |
| dc.contributor.author | Karditsis, I. | en |
| dc.contributor.author | Kopanakis, I. | en |
| dc.contributor.other | Μαστοράκης, Γ. | el |
| dc.contributor.other | Τριχάς, Ν. | el |
| dc.contributor.other | Καρδίτσης, Ι. | el |
| dc.contributor.other | Κοπανάκης, Ι. | - |
| dc.date.accessioned | 2016-06-01T17:20:39Z | - |
| dc.date.available | 2016-06-01T17:20:39Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1237 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 517Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Tourism Relationship Marketing | en |
| dc.subject | Interactive Marketing | en |
| dc.subject | Interactive Broadcasting | en |
| dc.subject | IP Multimedia Subsystem | en |
| dc.subject | Τουρισμός μάρκετινγκ σχέσεις | el |
| dc.subject | Διαδραστικό μάρκετινγκ | el |
| dc.subject | Ραδιοφωνικό μάρκετινγκ | el |
| dc.subject | Πολυμεσικό υποσύστημα | el |
| dc.title | Tourism Relationship Marketing Empowered by the Convergence of IP Multimedia Subsystem and Interactive Digital Television | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-01T17:21:39Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Mastorakis, G., Trihas, N., Karditsis, I. & Kopanakis, I., 2012, 'Tourism Relationship Marketing Empowered by the Convergence of IP Multimedia Subsystem and Interactive Digital Television', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 365-370. | en |
| heal.abstract | Interactive broadcasting elaborates on the investigation and realization of novel digital television networks, able to provide multiple interactive multimedia and Internet based services, utilizing Digital Video Broadcasting (DVB) advances. On the other hand, IP Multimedia Subsystem (IMS) is a promising solution that may be adopted in next generation networks, providing advanced capabilities and added value data services. In this context, this paper investigates the convergence of interactive digital television systems with IMS and proposes a novel research approach, which could be adopted in tourism relationship marketing, enabling for a more efficient process of collecting and analyzing feedback data from users/viewers. This process may be vital for optimum marketing and advertising purposes. This potential information data may be used to target customers in more efficient and effective ways, i.e. geographical segmentation, increasing the possibility of impulse sells through t-commerce or allow audience to require more information for a company, brand or product, enhancing the experience that a customer exploits with specific brands. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mastorakis_Trihas_Karditsis_Kopanakis_Tourism_Relationship_Marketing_Empowered_by.pdf | 517.2 kB | Adobe PDF | View/Open |
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