Eureka! Institutional Repository

The current research has been planned during the 8th semester of studies, which is necessary for students to conduct a thesis diploma in order to complete their degree. This thesis is an individual research which is designed, developed and processed by Traikoudis Nikos, a student of the Marketing and Advertising Department, who were working under the leadership of Mr. Assimakopoulos Costas, who is Assistant Professor in ATEITH and responsible person for this project. It is very important to be noted that this research is a Survey and the Primary data collection is achieved by questionnaire. This specific working tool has been used with two different ways of attracting consumers, face to face (75%) into McDonald’s Restaurants in Greece and on the internet (25%) into social media (Facebook). Furthermore, the research includes a chapter (Literature Review), which throughout is presented the Secondary data as well as the sources where they have been found in order to succeed better understanding the research area.