The Adoption and Selection Process of CRM Software: A Review of the Literature (Conference presentation)
Stefanou, C.J./ Athanasaki, M.T./ Στεφάνου, Χ./ Αθανασάκη, Μ.Τ
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Customer Relationship Management (CRM);Information Technology (IT) Adoption;CRM influential factors;Literature review;Διαχείριση πελατειακών σχέσεων;Τεχνολογία των πληροφοριών;CRM σημαίνοντες παράγοντες;Λογοτεχνική κριτική |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1241 |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Stefanou_Athanasaki_The_Adoption_and_Selection_Process.pdf | 433.31 kB | Adobe PDF | View/Open |
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