E-Procurement Marketing Efforts with the Help of Customer Relationship Management Philosophy (Conference presentation)
Yildirim, F.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yildirim, F. | en |
| dc.date.accessioned | 2016-06-01T20:07:51Z | - |
| dc.date.available | 2016-06-01T20:07:51Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1242 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 389Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | E-procurement | en |
| dc.subject | CRM | en |
| dc.subject | E-business | en |
| dc.subject | E-commerce | en |
| dc.subject | Marketing | en |
| dc.subject | Ε-προμήθεια | el |
| dc.subject | Ε- επιχείρηση | el |
| dc.subject | Ε-εμπόριο | el |
| dc.subject | Μάρκετινγκ | el |
| dc.title | E-Procurement Marketing Efforts with the Help of Customer Relationship Management Philosophy | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-01T20:08:51Z | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Yildirim, F., 2012, 'E-Procurement Marketing Efforts with the Help of Customer Relationship Management Philosophy', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 400-403. | en |
| heal.abstract | Electronic business and electronic commerce movements are changing the way of purchasing and marketing efforts with the benefits of digital world by increased speed, low transaction costs, sharing more detailed product and company information through digital channels, collecting more powerful information for the aim of forming the customer segments or learning purchasing behaviors of the companies and customers. Private sector and governmental institutions are starting to use electronic procurement systems for supplying materials from their suppliers and these suppliers are defining their customers by using new digital marketing channels. Most of the companies were re-engineered their business models with this new wave and also they are trying to adapt customer relationship management philosophy by using new applications to their business. In this research, we are going to examine the marketing efforts and channel utilities of e-procurement while covering the customer relationship management philosophy and related applications through the new marketing channels. At the same time, marketing mix layering the new channels (social media, web pages, portals and etc.) and digital marketing strategies which is going to be discussed through the research. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Yildirim_E-Procurement_Marketing_Efforts_with_the.pdf | 389.63 kB | Adobe PDF | View/Open |
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