Teenagers and Social Media: The Effect of Personality, Brand Loyalty and Peer Group Pressure (Conference presentation)
Vlachopoulou, E./ Boutsouki, C./ Chatzithomas, L./ Bλαχοπούλου, Έλλη/ Μπουτσούκη, Χριστίνα/ Χατζηθωμάς, Λ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Vlachopoulou, E. | en |
| dc.contributor.author | Boutsouki, C. | en |
| dc.contributor.author | Chatzithomas, L. | - |
| dc.contributor.other | Bλαχοπούλου, Έλλη | - |
| dc.contributor.other | Μπουτσούκη, Χριστίνα | - |
| dc.contributor.other | Χατζηθωμάς, Λ. | - |
| dc.date.accessioned | 2016-06-13T08:37:23Z | - |
| dc.date.available | 2016-06-13T08:37:23Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1249 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 494 kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Social networking sites | en |
| dc.subject | Teenagers | en |
| dc.subject | Personality | en |
| dc.subject | Brand loyalty | en |
| dc.subject | Peer group pressure | en |
| dc.subject | Ιστοσελίδες κοινωνικής δικτύωσης | el |
| dc.subject | Έφηβοι | el |
| dc.subject | Προσωπικότητα | el |
| dc.subject | Αφοσίωση στη μάρκα | el |
| dc.subject | Πίεση ομότιμων ομάδων | el |
| dc.title | Teenagers and Social Media: The Effect of Personality, Brand Loyalty and Peer Group Pressure | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-13T08:38:23Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Vlachopoulou, E., Boutsouki, C. & Chatzithomas, L., 2012, 'Teenagers and Social Media: The Effect of Personality, Brand Loyalty and Peer Group Pressure', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 434-439 | en |
| heal.abstract | The advent of Social Media has changed the way teenagers communicate with each other. Teenagers enjoy sharing their personal details, interests and hobbies, which helps marketers to build more personalized and targeted campaigns. The purpose of this paper is to explore the relationship between the personal characteristics of a teenager, such as personality, brand loyalty and peer group pressure and his Social Media usage. Design/methodology/approach – A convenience sample of 218 Greek students (12-14 years old) was recruited to participate in the study. Students who are profile owners to at least one of the two Social Networking Sites, Facebook or Google+, were asked to complete an online questionnaire, which included questions regarding their social media usage, their personality’s characteristics, and the level of their brand loyalty and peer group pressure. Findings – Facebook usage is high among Greek teenagers as almost everybody, 94%, has a profile on Facebook. The main reason for Social Media usage is communication with peers. Moreover, there is a positive relationship between Facebook usage and teenager’s personality, brand loyalty and peer group pressure.Originality/value – Previous research has explored the Facebook usage among college students and adults. This study seeks to examine the Facebook level of use among teenagers. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Vlachopoulou_Boutsouki_Chatzithomas_Teenagers_and_Social_Media_The.pdf | 493.6 kB | Adobe PDF | View/Open |
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