A Roadmap to Mobile Augmented Reality (Conference presentation)

Barbatsalou, K./ Fekas, D./ Drossos, D./ Μπαρμπατσάλου, Κωνσταντία/ Φέκας, Δημήτριος/ Δρόσος, Δημήτριος


Even if Augmented Reality (AR) is a research area that dates back to 1960, Mobile Augmented Reality (MAR) is a newly formed research area which started evolving when mobile devices use exploded. This paper aims to review MAR literature, identify key research fields and finally present corresponding design.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Mobile;Augmented reality;Review;Κινητός;Επαυξημένη πραγματικότητα;Κριτική
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
URI: http://195.251.240.227/jspui/handle/123456789/1251
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Item type: conferenceItem
Submission Date: 2016-06-13T09:34:59Z
Item language: en
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2012-06
Bibliographic citation: Barbatsalou, K., Fekas, D. & Drossos, D., 2012, 'A Roadmap to Mobile Augmented Reality', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 449-454
Abstract: Even if Augmented Reality (AR) is a research area that dates back to 1960, Mobile Augmented Reality (MAR) is a newly formed research area which started evolving when mobile devices use exploded. This paper aims to review MAR literature, identify key research fields and finally present corresponding design.
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Conference name: International Conference on Contemporary Marketing Issues (ICCMI)
Type of the conference item: full paper
Appears in Collections:ICCMI (2012)

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