Measuring the Effectiveness of Group Buying Coupons (Conference presentation)
Christopoulou, I./ Apostolatos, T./ Drossos, D./ Kokkinaki, F./ Χριστοπούλου, Ειρήνη/ Αποστολάτος, Θοδωρής/ Δρόσος, Δημήτριος/ Κοκκινάκη, Φλώρα
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Christopoulou, I. | en |
| dc.contributor.author | Apostolatos, T. | en |
| dc.contributor.author | Drossos, D. | en |
| dc.contributor.author | Kokkinaki, F. | en |
| dc.contributor.other | Χριστοπούλου, Ειρήνη | - |
| dc.contributor.other | Αποστολάτος, Θοδωρής | - |
| dc.contributor.other | Δρόσος, Δημήτριος | - |
| dc.contributor.other | Κοκκινάκη, Φλώρα | - |
| dc.date.accessioned | 2016-06-13T10:15:53Z | - |
| dc.date.available | 2016-06-13T10:15:53Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1253 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 451 kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Coupons | en |
| dc.subject | Effectiveness | en |
| dc.subject | Group buying | en |
| dc.subject | Advertising | en |
| dc.subject | Κουπόνια | el |
| dc.subject | Αποτελεσματικότητα | el |
| dc.subject | Ομαδική αγορά | el |
| dc.subject | Διαφημίζω | el |
| dc.title | Measuring the Effectiveness of Group Buying Coupons | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-13T10:16:53Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Christopoulou, I., Apostolatos, T., Drossos, D. & Kokkinaki, F., 2012, 'Measuring the Effectiveness of Group Buying Coupons', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 461-467 | en |
| heal.abstract | The objective of this research is to identify factors that lead to e-coupons sales. Our study uses a model of combined factors which are classified under four main categories: website, e-coupon price, promotional message characteristics and product involvement. 596 e-coupons from the most popular Greek websites offering e-coupons were analyzed through content analysis. Results indicate that six factors, namely website reputation, page rank, e-coupon price, product involvement, e-coupon description and duration, have a direct effect on e-coupons sales. Managerial implications, limitations and future research paths are also discussed. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Christopoulou_Apostolatos_Drossos_Kokkinaki_Measuring_the_Effectiveness_of_Group.pdf | 450.12 kB | Adobe PDF | View/Open |
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