Eureka! Institutional Repository

Tourism has closely been connected to progress of ICTs for over 30 years. An increasing proportion of Internet users are buying online and tourism constantly gains a larger and larger share of the online commerce market. Obviously, the Internet is having a major impact as a source of information for tourism. For tourism businesses, the Internet offers the potential to make information and booking facilities available to large numbers of tourists at relatively low costs. It also provides a tool for communication between tourism suppliers, intermediaries, as well as end-consumers. E-tourism determines the competitiveness of the organization by taking advantage of intranets for reorganizing internal processes, extranets for developing transactions with trusted partners and the Internet for interacting with all its stakeholders and customers. The e-tourism concept includes all business functions (i.e., e-commerce, e-marketing, e-finance and e-accounting, eHRM, e-procurement, eR&D, e-production) as well as e-strategy, e-planning and e-management for all sectors of the tourism industry, including tourism, travel, transport, leisure, hospitality, principals, intermediaries and public sector organizations. Travel and tourism have been of the most popular subjects in www. Recently, the Internet evolved to web 2.0 and social media services. Social networking sites have recorded an extraordinary increase in the number of users. Travelers’ use social networking sites to share comments, suggestions, advice, directions, ideas, pictures, videos, recommendations, reviews, and experiences, while developing relationships. As social networking sites are growing in popularity, businesses and organizations are looking for ways to exploit them. This paper records official Pages of European Museums through Facebook search engine. Then, it records pages characteristics in order to determine how creatively museums are using their Facebook presence, not only to attracts fans, but also engage their prosumers in the creative process sharing content on the Page.