A Marketing Road Map towards Online Casinos: From Compliance to Implementation in Greece (Conference presentation)
Sarakintsis, P./ Vlachopoulou, M./ Σαρακιντσής, Π/ Βλαχοπούλου, Μ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sarakintsis, P. | en |
| dc.contributor.author | Vlachopoulou, M. | en |
| dc.contributor.other | Σαρακιντσής, Π | el |
| dc.contributor.other | Βλαχοπούλου, Μ. | el |
| dc.date.accessioned | 2016-06-13T17:14:57Z | - |
| dc.date.available | 2016-06-13T17:14:57Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1255 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 472Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | E-gambling | en |
| dc.subject | Online casinos | en |
| dc.subject | Marketing roadmap | en |
| dc.subject | Internet Casinos Industry | en |
| dc.subject | Χαρτοπαίγνιο | el |
| dc.subject | Ιντερνετικό καζίνο | el |
| dc.subject | Οδικός χάρτης μάρκετινγκ | el |
| dc.subject | Βιομηχανία καζίνο στο διαδίκτυο | el |
| dc.title | A Marketing Road Map towards Online Casinos: From Compliance to Implementation in Greece | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-13T17:15:57Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Sarakintsis, P. & Vlachopoulou, M., 2012, 'A Marketing Road Map towards Online Casinos: From Compliance to Implementation in Greece', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 474-480. | en |
| heal.abstract | Challenges and opportunities offered by today's Internet technology are unique for e-gambling companies, promising the recovery of their value by the transmission of land-based to online casinos. The development of an integrated marketing strategy, defining marketing decisions regarding the brand name, the online games portfolio, the customer service, the customer relationship management and the payment /security options in compliance to the institutional environment of the Internet, is considered as very important for the successful implementation of online casinos. The aim of this paper is to examine the challenges and limitations of e-gambling, especially of online casinos, worldwide and in Greece, exploring the present situation, the emerging trends, as well as the legislation and the implementation options. Based on the literature review, an interview- questionnaire has been developed and sent by e-mail to experts/ executives of the Casino Industry, in order to examine their perceptions and attitudes towards the implementation of e-gambling. The analysis of the experts’ survey aids in reaching valuable conclusions that will help the business community attain in depth knowledge of how an offline Casino will go online. Finally, a roadmap is proposed to support the implementation of egambling in Greece, and potential trends regarding online casinos are summarized based on the analysis of the data provided. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sarakintsis_Vlachopoulou_A_Marketing_Road_Map_towards.pdf | 472.73 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/1255
This item is licensed under a Creative Commons License
