Eureka! Institutional Repository

Nowadays, the Internet apart from a channel to collect information of all kind has become an effective means for promoting and enhancing purchasing via the promotion of products and it is also a focal parameter in management functions and organizational structures in any enterprise. Internet offers a variety of advantages and benefits and contributes to strategic management through e-marketing activities, Total Quality Management and Corporate Social Responsibility. In Greece, many enterprises in the agri-food sector already have an Internet presence. This paper studies the management functions, organizational and marketing activities of thirty Greek big agri-food enterprises, as they are displayed on their corporate websites. Taking into account these e-marketing and organizational activities and management functions, to be used as criteria, the enterprises were analyzed and categorized accordingly. Furthermore, using factor analysis we have expressed all 5 of the original 6 criteria that describe the management and marketing functions in an agrifood enterprise, as linear combinations of the fewer, derived 3 factors in order to define the relations among them. The findings of this study reveal the progress, the development and perspectives of the enterprises in the current competitive era and the Internet adoption rate in the sector.