Consumer Support for CSR: A Case of Urban Educated Youth of Pakistan (Conference presentation)
Ghani, U.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ghani, U. | en |
| dc.date.accessioned | 2016-06-13T19:36:56Z | - |
| dc.date.available | 2016-06-13T19:36:56Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1260 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 431Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Corporate social responsibility | en |
| dc.subject | Developing country | en |
| dc.subject | Pakistan | en |
| dc.subject | Consumer support | en |
| dc.subject | Urban youth | en |
| dc.subject | Εταιρική κοινωνική ευθύνη | el |
| dc.subject | Αναπτυσσόμενη χώρα | el |
| dc.subject | Πακιστάν | el |
| dc.subject | Υποστήριξη των καταναλωτών | el |
| dc.subject | Αστική νεολαία | el |
| dc.title | Consumer Support for CSR: A Case of Urban Educated Youth of Pakistan | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-13T19:37:56Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Ghani, U., 2012, 'Consumer Support for CSR: A Case of Urban Educated Youth of Pakistan', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 510-513. | en |
| heal.abstract | Corporate Social Responsibility has gained increased attention from both the researchers and practitioners during the last two decades. CSR has been found to improve companies’ image and customer loyalty in the developed countries but in developing countries, consumers are mostly unaware and unsupportive towards it. However, based on the similarities between the urban global youth and a strong support for CSR in the developed world, it can be argued that the urban youth in the developing countries may also be supportive of CSR. This study attempted to explore whether or not young consumers from urban areas of Pakistan are supportive of CSR. Results of the study are quite similar to the findings in developed countries and there exists a support for the CSR activities of the firms among the urban youth of Pakistan. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ghani_Consumer_Support_for_CSR_A.pdf | 431.1 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/1260
This item is licensed under a Creative Commons License
