Towards the Development of a Scale for Consciousness for Fair Consumption (Conference presentation)

Peyer, M./ Balderjahn, I./ Paulssen, M.


Full metadata record
DC FieldValueLanguage
dc.contributor.authorPeyer, M.en
dc.contributor.authorBalderjahn, I.en
dc.contributor.authorPaulssen, M.en
dc.date.accessioned2016-06-14T08:51:22Z-
dc.date.available2016-06-14T08:51:22Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1262-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent573kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectEthical consumptionen
dc.subjectFairtradeen
dc.subjectScale developmenten
dc.subjectStructural equation modelingen
dc.subjectΗθικές κατανάλωσηςel
dc.subjectΔίκαιη συναλλαγήel
dc.subjectΜοντέλο διαρθρωτικών εξισώσεωνel
dc.titleTowards the Development of a Scale for Consciousness for Fair Consumptionen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-06-14T08:52:22Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationPeyer, M., Balderjahn, I. & Paulssen, M., 2012, 'Towards the Development of a Scale for Consciousness for Fair Consumption', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 520-526en
heal.abstractThe article focuses on fair consumption as one important aspect of ethical consumption. Our study presents aconceptualization and empirical testing of a newscale for consciousness for fair consumption (CFC), defined as a latent disposition of consumers to prefer products that are produced and traded in compliance withfairlabor andbusinesspractices. Results demonstrate reliability and validity of the CFC construct and significant differences to other aspects of ethical consumption such as ecological concern and moral reasoning. Furthermore we can show substantial and significant effects for CFC on both intention to purchase and actual purchase of fair trade products. This aspect has been neglected in existing research.In contrast ecological concern and moral reasoning were only marginally able to explain intended and actual consumption of fair trade products.en
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

Files in This Item:
File Description SizeFormat 
Peyer_Balderjahn_Paulssen_Towards_the_Development_of_a.pdf572.28 kBAdobe PDFView/Open



 Please use this identifier to cite or link to this item:
http://195.251.240.227/jspui/handle/123456789/1262
  This item is a favorite for 0 people.

This item is licensed under a Creative Commons License Creative Commons