The Impact of Green Marketing on the Purchasing Behaviour of Students in Ghana (Conference presentation)
Amoako, G.K./ Baffoe, D.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Amoako, G.K. | en |
| dc.contributor.author | Baffoe, D. | en |
| dc.date.accessioned | 2016-06-14T09:05:52Z | - |
| dc.date.available | 2016-06-14T09:05:52Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1263 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 483kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Green marketing | en |
| dc.subject | Ghana | en |
| dc.subject | Environment | en |
| dc.subject | Οικολογικό μάρκετινγκ | el |
| dc.subject | Γκάνα | el |
| dc.subject | Περιβάλλον | el |
| dc.title | The Impact of Green Marketing on the Purchasing Behaviour of Students in Ghana | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-14T09:06:52Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Amoako, G.K, Baffoe, D., 2012, 'The Impact of Green Marketing on the Purchasing Behaviour of Students in Ghana', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 529-534 | en |
| heal.abstract | This paper sought to investigate the level of awareness of green marketing among Ghanaian students and to examine how the knowledge of green marketing affects the choices students make when buying consumables. Design/ Methodology /Approach: Likert scale questionnaires were used to solicit responses from students, first on their knowledge of green marketing and subsequently on how this knowledge affected their purchase decisions.Findings: Although there is the evidence of an understanding of green marketing among students, this knowledge rarely impacted their purchase decisions. Originality & Value: Paper contributes to how the knowledge of green marketing contributes to the purchase decisions of students in Ghana and sheds light on how industry players should use green marketing knowledge in the promotion of their products. Application: This paper can help improve on industry and national policies on manufacturing. Policy makers can use this information to help formulate policies for sustainable development in Africa. | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Amoako_Baffoe_The_Impact_of_Green_Marketing.pdf | 482.53 kB | Adobe PDF | View/Open |
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