Explorative Data Analysis and Knowledge Modeling Methods for Marketing Decision Support Applied in the Tourist Sector (Conference presentation)
Stalidis, G./ Σταλίδης, Γεώργιος
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Stalidis, G. | en |
| dc.contributor.other | Σταλίδης, Γεώργιος | el |
| dc.date.accessioned | 2016-06-15T13:24:46Z | - |
| dc.date.available | 2016-06-15T13:24:46Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1274 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 603Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Marketing decision support | en |
| dc.subject | Μάρκετινγκ υποστήριξης αποφάσεων | el |
| dc.subject | Data analysis | en |
| dc.subject | Ανάλυση δεδομένων | el |
| dc.subject | Knowledge modelling | en |
| dc.subject | Μοντελοποίηση της γνώσης | el |
| dc.subject | Tourist marketing | en |
| dc.subject | Τουριστικό μάρκετινγκ | el |
| dc.subject | Knowledge-based systems | en |
| dc.subject | Συστήματα που βασίζονται στη γνώση | el |
| dc.title | Explorative Data Analysis and Knowledge Modeling Methods for Marketing Decision Support Applied in the Tourist Sector | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-15T13:25:46Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Stalidis, G., 2012, 'Explorative Data Analysis and Knowledge Modeling Methods for Marketing Decision Support Applied in the Tourist Sector', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 601-607. | en |
| heal.abstract | The aim of this work is to support marketers in making informed decisions, such as the selection of target market segments, product positioning or optimal configuration of campaigns by extracting and managing knowledge from survey data. The proposed methods include the application of multivariate non-parametric factor analysis to reveal patterns underlying in survey data and their use as input to a knowledge engineering process, in order to build a knowledge-based system for marketing decision support in the tourist domain. To this end, an information technology framework is under development to extract from data and manage structured knowledge, thus making the results sharable, maintainable and available for problem solving to users who are not experts in analysis. In order to illustrate the methods, an analysis process has been performed on pilot survey data and a preliminary ontology-based knowledge model has been developed, that provides the necessary vocabulary to express the findings on tourist marketing. The results showed that the proposed methods are able to extract useful and reusable knowledge, applicable to marketing decision support in the tourist domain. Future work is planned towards the full development of a specialized Tourist Decision Support System. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Stalidis_Explorative_Data_Analysis_and_Knowledge.pdf | 603.45 kB | Adobe PDF | View/Open |
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