Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO) (Conference presentation)

Kilipiris, F./ Dermetzopoulos, A./ Κιλιπίρης, Φώτης/ Δερμεντζόπουλος, Α.


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dc.contributor.authorKilipiris, F.en
dc.contributor.authorDermetzopoulos, A.en
dc.contributor.otherΚιλιπίρης, Φώτηςel
dc.contributor.otherΔερμεντζόπουλος, Α.el
dc.date.accessioned2016-06-15T17:00:15Z-
dc.date.available2016-06-15T17:00:15Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1280-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent461Kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectDestination Marketing Organization (DMO)en
dc.subjectLocal stakeholderen
dc.subjectTourism destinationen
dc.subjectTourism development and marketingen
dc.subjectΠροορισμός οργανισμού μάρκετινγκel
dc.subjectΤοπική ενδιαφερομένωνel
dc.subjectΤουριστικός προορισμόςel
dc.subjectΤουριστική ανάπτυξη και το μάρκετινγκel
dc.titleContemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO)en
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-06-15T17:01:15Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationKilipiris, F., & Dermetzopoulos, A.., 2012, 'Contemporary Trends in Promoting Tourism Destinations: Restructuring the Destination Marketing Organization (DMO)', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 645-650.en
heal.abstractDestination Marketing Organizations (DMOs), an evolution of Convention and Visitor Bureaus (CVBs), today acts “as a coordinating entity, bringing together diverse community stakeholders to attract visitors to their area” (Gehrisch, 2005). The World Tourism Organization (WTO) assigns three different types of DMOs: Those that serve a specific geographical area like a county or a city (Local DMO), those that serve a rather greater geographical area (Regional DMO) and those that serve on a national level, mostly known as National Tourism Organization (NTO) or National Tourism Authority (NTA) (WTO, 2007). A contemporary trend is that a DMO today can serve as an umbrella that covers a variety of tourism promotion entities. Those can be Community, Municipal and Regional tourism organizations, National tourism organizations, even businesses that have a direct or indirect relationship with tourism activity like Chambers of Commerce, local professional interest groups and organizations even environmental protection non government organizations. Strategically, DMOs serve as a tool for promoting -in long terms- the development and marketing of a tourism destination. The paper finally examines the new trends and changes taking place on organizational level in a traditional DMO focusing on governance on funding.en
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.publisherBucks New Universityen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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