Marketing of Nature-Based Attractions of Gauteng Province, South Africa: Potential Contribution of Networking (Conference presentation)
Soteriades, M./ Snyman, J. A./ Varvaressos, S./ Σωτηριάδης, Μ.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Soteriades, M. | en |
| dc.contributor.author | Snyman, J. A. | en |
| dc.contributor.author | Varvaressos, S. | en |
| dc.contributor.other | Σωτηριάδης, Μ. | el |
| dc.date.accessioned | 2016-06-15T18:41:27Z | - |
| dc.date.available | 2016-06-15T18:41:27Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1283 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 447Kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Nature-base attractions | en |
| dc.subject | Marketing | en |
| dc.subject | Networking | en |
| dc.subject | Gauteng SA | en |
| dc.subject | Case study | en |
| dc.subject | Αξιοθέατα της φύσης | el |
| dc.subject | Μάρκετινγκ | el |
| dc.subject | Δικτύωση | el |
| dc.subject | Μελέτη περίπτωσης | el |
| dc.title | Marketing of Nature-Based Attractions of Gauteng Province, South Africa: Potential Contribution of Networking | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-15T18:42:27Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Soteriades, M., Snyman, J.A., & Varvaressos, S., 2012, 'Marketing of Nature-Based Attractions of Gauteng Province, South Africa: Potential Contribution of Networking', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. .663-668 | en |
| heal.abstract | Visitor attractions (VA) represent a very diverse and complex field, and there is no doubt that they are facing a challenging present and future. Organizations and businesses are nowadays required to implement drastic management and marketing changes; they must adopt a systemic approach and become actively involved in formal and informal partnerships and alliances in order to increase efficiency, to gain a sustainable edge and face the competitive environment. Increasingly competitive market conditions are serving as a catalyst for the adoption of more common approaches to VA marketing. The paper’s aim is to explore the potential contribution of networking in the field of marketing nature-based attractions. Firstly, a review of the related literature is performed aiming at highlight the main issues and challenges. A methodology of case study is applied in investigating marketing issues of the three most significant (in terms of visitation) nature-based attractions of Gauteng Province, South Africa (SA). The present study allows gaining insights and deeper understanding on potential contribution of networking. The paper is concluding by suggesting the most critical factors in the field of networking and related recommendations to attractions managers and marketers. | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.publisher | Bucks New University | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Soteriades_Snyman_Varvaressos_Marketing_of_Nature-Based_Attractions_of.pdf | 447.37 kB | Adobe PDF | View/Open |
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