A Lingyistic approach to marketing communications (Bachelor thesis)
Δημητρίου, Ευάγγελος
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Δημητρίου, Ευάγγελος | |
| dc.date.accessioned | 2020-12-28T17:42:16Z | - |
| dc.date.available | 2020-12-28T17:42:16Z | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/12840 | - |
| dc.description | Πτυχιακή εργασία--Σχολή Διοίκησης και Οικονομίας-- Τμήμα Λογιστικής και Χρηματοοικονομικής,2015--7235 | el |
| dc.rights | Default License | - |
| dc.subject | Μάρκετινγκ | el |
| dc.subject | Σχεδιασμός | el |
| dc.subject | Επικοινωνίες μάρκετινγκ | el |
| dc.subject | Marketing | en |
| dc.subject | Planning | en |
| dc.subject | Μarketing communications | en |
| dc.title | A Lingyistic approach to marketing communications | el |
| heal.type | bachelorThesis | - |
| heal.type.en | Bachelor thesis | en |
| heal.classification | Μάρκετινγκ | el |
| heal.classification | Μάρκετινγκ -- Σχεδιασμός | el |
| heal.classification | Marketing | en |
| heal.classification | Marketing -- Planning | en |
| heal.identifier.secondary | 7235 | - |
| heal.language | en | - |
| heal.access | account | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας/Τμήμα Λογιστικής και Χρηματοοικονομικής | el |
| heal.publicationDate | 2015-11-04 | - |
| heal.bibliographicCitation | «Δημητρίου Ευάγγελος », «A Lingyistic approach to marketing communications», «Σχολή Διοίκησης και Οικονομίας /Τμήμα Λογιστικής και Χρηματοοικονομικής», «Τ.Ε.Ι. Θεσσαλονίκης», «2015». | el |
| heal.abstract | The purpose of this paper is to explore the meaning, usefulness and practices of marketing communications. The paper is divided into two main parts, which are too divided into other categories.The first part is more of a theoretical getting the reader to know about the history of marketing, and defining the meaning of marketing. It also mentions some of the most commonly used types of marketing, especially nowadays. Purposes of part one 1)Theoretical and Historical understanding of Marketing Communications 2) The importance of marketing either as wide concept or as a specific concept in a firm. The second part is more practical, specific and is consisted of two main parts. The first one refers to the role of marketing in a firm and the second one is a more specific approach. The internal marketing department in a firm its constitution and its targets. Purposes. 1) Understanding of marketing’s practical uses in a firm 2) How an internal marketing department works 3) How the theory and history is put into practice | en |
| heal.tableOfContents | Introduction 3 Part 1 4 The Definition Of Marketing 4 History Of Marketing 7 Types Of Marketing 9 Part 2 13 The Role Of Marketing In A Firm 13 Marketing Strategies 16 The Marketing Department 20 Conclusion/Summary 25 References 26 | en |
| heal.advisorName | Γκιούρης , Θεόδωρος | |
| heal.committeeMemberName | Γκιούρης, Θεόδωρος | |
| heal.academicPublisher | «Σχολή Διοίκησης και Οικονομίας». «Τμήμα Λογιστικής και Χρηματοοικονομικής». | el |
| heal.academicPublisherID | teithe | - |
| heal.numberOfPages | 26 σ. | - |
| heal.fullTextAvailability | false | - |
| heal.type.el | Προπτυχιακή/Διπλωματική εργασία | el |
| Appears in Collections: | Πτυχιακές Εργασίες | |
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http://195.251.240.227/jspui/handle/123456789/12840
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