The Destination Image of Thessaloniki (Conference presentation)
Yannas, P./ Simeli, I./ Γιάννας Πρόδρομος/ Σίμελη Ι.
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yannas, P. | en |
| dc.contributor.author | Simeli, I. | en |
| dc.contributor.other | Γιάννας Πρόδρομος | - |
| dc.contributor.other | Σίμελη Ι. | - |
| dc.date.accessioned | 2016-06-16T08:39:35Z | - |
| dc.date.available | 2016-06-16T08:39:35Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1284 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 527kb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Destination | en |
| dc.subject | Image | en |
| dc.subject | Thessaloniki | en |
| dc.subject | Destination marketing | en |
| dc.subject | Tourist perceptions | en |
| dc.subject | Προορισμός | el |
| dc.subject | Εικόνα | el |
| dc.subject | Θεσσαλονίκη | el |
| dc.subject | Κατευθυνόμενο μάρκετινγκ | el |
| dc.subject | Τουριστικές αντιλήψεις | el |
| dc.title | The Destination Image of Thessaloniki | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-16T08:40:35Z | - |
| heal.language | en | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Yannas, P. & Simeli, I., 2012, 'The Destination Image of Thessaloniki', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 672-677 | en |
| heal.abstract | Destination marketing may develop at the city, region, or country level. The present study investigates the image of a destination, the city of Thessaloniki, drawing upon the destination marketing approach. The image of the city is an intermediate variable that works on two levels. On the supply side, the key issue becomes how city providers and destination planners wish to position the city to target tourists and other internal and external publics. On the demand side, the perceptions and predispositions of tourists regarding the city are crucial in choosing the destination and/or deciding to revisit. The present study employs mainly a demand-oriented perspective through the use of a questionnaire and supplements it a supply perspective consisting of in-depth interviews with three key tourism officials-managers. The structured questionnaire was administered to 83 visitor during the period December 20 2011 to January 12 2012. The analysis of the questionnaires reveals tourist perceptions regarding Thessaloniki as well as their evaluations regarding services being rendered. Findings depict the current image of Thessaloniki as a safe hospitable destination with most visitors willing to revisit and/or recommend the city to a friend or relative. Furthermore, in depth interviews with key tourism administrators took place in order to reveal the intentions of local authorities regarding the branding of Thessaloniki and to grasp a sense of the desired image promoted by the city’s tourism managers and administrators. All of the above quantitative and qualitative data point in the direction that Thessaloniki could be promoted as a city break destination combining business with pleasure. In this sense, congress-convention tourism holds great development potential and should be a key ingredient in devising a destination strategy for Thessaloniki | en |
| heal.publisher | Bucks New University | en |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Yannas_Simeli_The_Destination_Image_of_Thessaloniki.pdf | 526.53 kB | Adobe PDF | View/Open |
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