Eureka! Institutional Repository

The present study refers to the assessment of the personal cultural orientations and socially responsible consumer behavior. The study consists of two parts. The first part includes secondary evidence of the personal cultural orientations and socially responsible consumer behavior. Τhe second part, consists of the primary data of the study in full detail and analysis of the planning and execution process. The population sample consists of individuals, adults over 18 years old , residents in the down town area of Thessaloniki. The used method of the survey is the, random sampling. The assessment and assortment of the primary evidence was accomplished through personal interviews of the participants with the use of a questionnaire. The study took place in the period January-May 2017. The result of the survey revealed the degree of agreement or disagreement on personal cultural orientations and the socially responsible consumer behavior. The majority of the participants on the survey, are financialy independent people with expectations for the future that their social class or their inner relation circle play no role in their assesments. In addition, most of the participants on the survey , buy organic products, are recycling oriented have a great interest in the corporate social responsibility of the environment and people