Eureka! Institutional Repository

The following senior thesis is divided into two basic units. In the first unit, there is a theoretical approach of both the meaning of tourism and agrotourism. Then, the development of agrotourism is refed both in Greece and in international place. Later, the meanings of marketing are being analyzed and also the use of them while at the same time the strategic planning of the plans of marketing is being analyzed. In the second unit, there is a theoretical approach of the meaning of wine tourism without skipping the origin and the development of the grape. Furthermore, the development of wine tourism is refed in North Greece and some visiting wineries. Lastly, we can see the results that are considered as important for the development of the agricultural businesses and mostly for the visiting wineries.