eCommerce and eMarketing (Bachelor thesis)
Γκουνάκης, Παρασκευάς
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Γκουνάκης, Παρασκευάς | el |
dc.date.accessioned | 2022-04-14T12:20:48Z | - |
dc.date.available | 2022-04-14T12:20:48Z | - |
dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/14280 | - |
dc.description | Πτυχιακή εργασία - Σχολή Διοίκησης & Οικονομίας – Τμήμα Διοίκησης Επιχειρήσεων, 2017 α.α.8915 | el |
dc.rights | Default License | - |
dc.subject | Ηλεκτρονικό εμπόριο | el |
dc.subject | Ηλεκτρονικό επιχειρείν | el |
dc.subject | Ηλεκτρονικό μάρκετινγκ | el |
dc.subject | e- Business | en |
dc.subject | e -Commerce | en |
dc.subject | e- Marketing | en |
dc.title | Ηλεκτρονικό εμπόριο και μάρκετινγκ | el |
dc.title | eCommerce and eMarketing | en |
heal.type | bachelorThesis | - |
heal.type.en | Bachelor thesis | en |
heal.generalDescription | Πτυχιακή εργασία | el |
heal.classification | Electronic commerce | en |
heal.classification | Ηλεκτρονικό εμπόριο | el |
heal.classification | Internet marketing | en |
heal.classification | Διαδικτυακό μάρκετινγκ | el |
heal.identifier.secondary | 8915 | - |
heal.dateAvailable | 2022-04-14T12:21:48Z | - |
heal.language | el | - |
heal.access | free | - |
heal.recordProvider | Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
heal.publicationDate | 2017-10-05 | - |
heal.bibliographicCitation | Γκουνάκης Παρασκευάς, Ηλεκτρονικό εμπόριο και μάρκετινγκ, Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων, Διεθνές Πανεπιστήμιο Ελλάδος, 2017 | el |
heal.abstract | The reasons for a business to adopt e-business are economic, social and technological. Embracing it, requires some steps to be methodically followed, based on its principles, in order to correctly design the model to be created. The model examined in this thesis, the online store, must be designed with a plan based on thegoals set by the business and examine separately all the elements that make it up, such as the electronic name, the design of the user interface, the payment methods, the security and connection to the physical store to coexist in harmony. Attracting consumers to the business website consists of marketing actions that need to be made so that they are easily accessible and can be easily presented to the right internet users. Regular and methodical audit of the data collected from the traffic and sales performance of the website can improve all areas. | en |
heal.advisorName | Μπελίδης, Αθανάσιος | el |
heal.committeeMemberName | Μπελίδης, Αθανάσιος | el |
heal.academicPublisher | Σχολή Διοίκησης & Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
heal.academicPublisherID | ihu | - |
heal.numberOfPages | 67 | - |
heal.fullTextAvailability | true | - |
heal.type.el | Προπτυχιακή/Διπλωματική εργασία | el |
Appears in Collections: | (πρωην) Τμήμα Εμπορίας & Διαφήμισης |
Files in This Item:
File | Description | Size | Format | |
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Γκουνάκης Παρασκευάς.pdf | Γκουνάκης, Πτυχιακή | 902 kB | Adobe PDF | View/Open |
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