Eureka! Institutional Repository

Introduction: A nutrition label is to provide information on the back and / or front of a package about the nutrient content of a food. Dietary labeling is an essential part of the food market, as it has been shown to prevent various pathological conditions (diabetes, hypertension, etc.). Purpose: The purpose of this research is to study consumer buying behavior, in particular whether it is influenced by the food labels of products. Various factors such as the influence of a purchasing decision, the influence of a decision on dietary labels, the tag information check and the regular label reading, which are examined with a demographic relationship, are studied. Methodology: The study involved 1,200 people, women and men, aged 18+, who were Greek citizens. These people received questionnaires on the nutrition label. The results were investigated by the methods of descriptive and inductive statistics. The level of statistical significance was set at p = 0.05. The analysis was performed with the SPSS statistical program, while using Microsoft Office Excel 2016. Results: The majority of the sample were female women aged 18-30 years who came from the prefecture of Thessaloniki. Their total weight ranged from 42.5 to 74.5 kg and their height from 1.70 to 1.77 m while their BMI was estimated from 15.80 to 24.80. Most of the sample was unmarried without children. Regarding their educational level, most of them were graduates with AIUs, with a family income of over 1,500 euros. Regarding the profession, most of them said they were students. Participants stated that it is mandatory to indicate the composition of the food in their packaging and that they often read the basic information on the food label when they buy a product for the first time. Food and feed preferences and requirements of other family members often affect their purchases, they often read the label information on ingredients in large components (eg proteins, sugars, fat, fiber), as well as that food information on the food packaging label often affects their markets. They did not particularly mention the reasons for avoiding reading the label. Conclusions: Women and individuals aged between 31 and 60 are more affected by the factors considered for food, from food labels. They look more at tag information and regularly read the younger or older people. It has also been noticed that people with a lower weight and BMI are more affected by their dietary labels, which they read more often and to a greater extent.