Έρευνα για τις κινήσεις που κάνουν οι εταιρείες ηλεκτρονικών παιχνιδιών έτσι ώστε να προσελκύσουν το κοινό να φτάσει στο τελικό στάδιο της αγοράς των προϊόντων ή υπηρεσιών τους (δείγμα: άτομα κυρίως internet cafe στο πολεοδομικό συγκρότημα του κέντρου της Θεσσαλονίκης) (Bachelor thesis)
Καραγκούνης, Ιωάννης/ Καραμπόνης, Θεόδωρος
E-gaming is a form of fun for young people nowadays, but also a form of professional engagement for young people , as many of them use it to make a profit. Electronic gaming companies observing this demand and growing competition in the e-gaming industry are looking for ways to attract customers with the main goal of reaching the stage of purchasing their product or service.
The first chapter mentions the purpose of the objectives as well as the stimulus of the specific research conducted.
In the second chapter, we present the secondary data that found during the investigation period, which were applied during the investigation, also some statistics are presented.
In the third chapter we report some conclusions that came out after observing the elements in the first part.
In the fourth chapter we refer to the methodology we used for research.
In the fifth chapter we present the results obtained from the answers of the survey sample.
The sixth chapter draws conclusions from the research carried out as well as proposals for improving the promotion of the products and services of the electronic games companies.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων – (πρώην) Τμήμα Εμπορίας και Διαφήμισης |
| Subject classification: | Electronic games industry--Greece Βιομηχανία ηλεκτρονικών παιχνιδιών--Ελλάδα Electronic games Παιχνίδια στο Διαδίκτυο Cybercafes--Greece--Thessaloniki Ίντερνετ καφέ--Ελλάδα--Θεσσαλονίκη |
| Keywords: | βιομηχανία ηλεκτρονικών παιχνιδιών;εταιρείες ηλεκτρονικών παιχνιδιών;ίντερνετ καφέ;ηλεκτρονικά παιχνίδια;e-gaming industry;electronic game companies;internet cafe;e-gaming;Θεσσαλονίκη;Thessaloniki;προσέλκυση;attraction |
| Description: | Πτυχιακή εργασία – Σχολή Διοίκησης και Οικονομίας – Τμήμα Διοίκησης Επιχειρήσεων – (πρώην) Τμήμα Εμπορίας και Διαφήμισης , 2018 α.α 9587 |
| URI: | http://195.251.240.227/jspui/handle/123456789/15111 |
| Item type: | bachelorThesis |
| General Description / Additional Comments: | Πτυχιακή εργασία |
| Subject classification: | Electronic games industry--Greece Βιομηχανία ηλεκτρονικών παιχνιδιών--Ελλάδα Electronic games Παιχνίδια στο Διαδίκτυο Cybercafes--Greece--Thessaloniki Ίντερνετ καφέ--Ελλάδα--Θεσσαλονίκη |
| Item language: | el |
| Item access scheme: | account |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων – (πρώην) Τμήμα Εμπορίας και Διαφήμισης |
| Publication date: | 2018-03-23 |
| Bibliographic citation: | Καραγκούνης Ι., Καραμπόνης Θ.(2018). Έρευνα για τις κινήσεις που κάνουν οι εταιρείες ηλεκτρονικών παιχνιδιών έτσι ώστε να προσελκύσουν το κοινό να φτάσει στο τελικό στάδιο της αγοράς των προϊόντων ή υπηρεσιών τους (δείγμα: άτομα κυρίως internet cafe στο πολεοδομικό συγκρότημα του κέντρου της Θεσσαλονίκης) (Πτυχιακή εργασία). Αλεξάνδρειο ΤΕΙ Θεσσαλονίκης. |
| Abstract: | E-gaming is a form of fun for young people nowadays, but also a form of professional engagement for young people , as many of them use it to make a profit. Electronic gaming companies observing this demand and growing competition in the e-gaming industry are looking for ways to attract customers with the main goal of reaching the stage of purchasing their product or service. The first chapter mentions the purpose of the objectives as well as the stimulus of the specific research conducted. In the second chapter, we present the secondary data that found during the investigation period, which were applied during the investigation, also some statistics are presented. In the third chapter we report some conclusions that came out after observing the elements in the first part. In the fourth chapter we refer to the methodology we used for research. In the fifth chapter we present the results obtained from the answers of the survey sample. The sixth chapter draws conclusions from the research carried out as well as proposals for improving the promotion of the products and services of the electronic games companies. |
| Advisor name: | Ασημακόπουλος, Κωνσταντίνος |
| Examining committee: | Ασημακόπουλος, Κωνσταντίνος |
| Publishing department/division: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων – (πρώην) Τμήμα Εμπορίας και Διαφήμισης |
| Publishing institution: | teithe |
| Number of pages: | 83 σ. |
| Appears in Collections: | (πρωην) Τμήμα Εμπορίας & Διαφήμισης |
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