Eureka! Institutional Repository

With all these technological advances and the achievements that surround us so easily today, the involvement of millions of people around the world has changed with social media invading almost life- threatening lives. In terms of the fragile tourism sector, communication plays perhaps the most important role and social media 5 networks are recruited by hotel businesses with aim of influencing the travel choices of travellers. In view of all the above, we have written the present work aimed at the use of these tools by hotels in order to advertise them. The search took place in Santorini, where all hotel and accommodation categories are located. The collection of data from the companies was done by sending electronic questionnaires directly to the e-mail addresses of the hotel units and results gave us data from which we conclude that social media is used as a marketing tool by most of the hotels that participated on our research, from the category to which they belong and their use seems to bring positive results from the answers of hoteliers. Businesses have shown us how to advertise the hotels they manage or own and come to the conclusion that it is necessary to use social media to advertise them. And those in turn will continue to play an equally important role and provide corresponding opportunities for hotel adverting.