The science of marketing, a linguistic approach (Bachelor thesis)
Mparka, Vasiliki
In this survey we are going to find out the science of marketing. First of all we will work with how marketing discovered, then we will have to work out with evolution of marketing and then with the references about it. Then we will study about the categories of it, traditional and modern marketing and then about his objectives. Finally, we will study the marketing in Greece.
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων |
| Keywords: | marketing;consumers;products;promotion;pricing;wholesalers |
| Description: | Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων , 2021 (α/α 12489) |
| URI: | http://195.251.240.227/jspui/handle/123456789/15933 |
| Item type: | bachelorThesis |
| General Description / Additional Comments: | Πτυχιακή Εργασία |
| Submission Date: | 2023-08-25T12:03:25Z |
| Item language: | en |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων |
| Publication date: | 2021-02-09 |
| Bibliographic citation: | Μπάρκα, Β. (2021).The science of marketing, a linguistic approach. (Πτυχιακή εργασία). Διεθνές Πανεπιστήμιο Ελλάδος |
| Abstract: | In this survey we are going to find out the science of marketing. First of all we will work with how marketing discovered, then we will have to work out with evolution of marketing and then with the references about it. Then we will study about the categories of it, traditional and modern marketing and then about his objectives. Finally, we will study the marketing in Greece. |
| Advisor name: | Giouris, Theodore |
| Examining committee: | Giouris, Theodore |
| Publishing department/division: | Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων |
| Publishing institution: | ihu |
| Number of pages: | 19 |
| Appears in Collections: | Πτυχιακές Εργασίες |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| VASILIKI MPARKA FINAL-SCIENCEOF MARKETING.docx | 72.34 kB | Microsoft Word XML | View/Open |
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